In a disappointing outcome, local woman Shelly Urbano’s thirst trap was poorly received Thursday night.
When the results are compared to her other tweets, or when compared to similar thirst traps posted around 11:27 p.m. by women within a 25 mile radius of Urbano, the amount of engagements and impressions fell by roughly 20%.
A team of data analysts has been reviewing the results, and have come up with preliminary theories as to why the post underperformed. With only seven likes and no retweets, the exposure to the tweet was minimal.
Urbano failed to post in the Groupchat for her friends to retweet the photos, which resulted in a much narrower audience, the analysts concluded.
The thirst trap was also a risk for Urbano, as it had not been a part of her overall brand or aesthetic: the last thirst trap she posted was over two years ago. Any photos of her since were fit pics in poor lighting, or closeups of different parts of her face.
While a risk like this can pay off big, her audience may have been caught off guard by the thirst trap, and were unsure of how to engage, if they should at all.
Regardless, Shelly has been unphased by the results, and has gone back to tweeting about depression and locals to her 247 followers.